This is what it takes. Selling a $3 million house is a book-length affair. Mike Dreyfus creates these stories all year round — we helped him put one of them to paper. 


Mike Dreyfus is one of the top agents in Silicon Valley, partly because he’s always stepping up his game. One day, while brainstorming his new Prezi he said, “I’m tired of brochures. I want a book.”

“You mean a book-like brochure?”

“No — I mean a real book.” So we got to work. 

The result: a gorgeous, 45-page, coffee-table quality book, telling the story of a single house sale. Mike drops it off with potential sellers to read at their leisure. The message: Think it’s easy doing what I do? Here’s everything that goes into a single house sale. Work with us, and we’ll do the same for you. 

 

Client: Mike Dreyfus, Dreyfus Sotheby's International Realty

Project: Custom Book

Services: Book design, writing, editing 

 

“I love working with a team that gets the horse in the barn. They get what we want to say, express it better than we ever could, and really know how to close a project. It’s been a delight to build a partnership with Alison and Matt, who are helping Dreyfus Properties tell our story across multiple platforms — prezi, book, and website. This unique combination of old and new media has wowed our sales agents and prospective sellers. One of our agents used the prezi to close a huge listing with a seller within weeks of adopting the technology.”

Marissa Myers
Director of Marketing 
Dreyfus Sotheby’s International Realty 

 

“They were diligent at getting to the heart of what we’re about and what we wanted to express. That attention and time spent on understanding what we wanted to say really came out when they created the presentation. The mechanics are one thing, but flushing out what we wanted to say was outstanding. Not everyone can pull your story out of you, help you organize it, and help you express it. The prezi they created is on the bleeding edge, so we’re doing something that will be relevant for quite a while, not something that we’ll re-do quickly.”

Michael Dreyfus
Owner
Dreyfus Sotheby’s International Realty 

 

“If two heads are better than one, then two really smart, articulate, collaborative heads are best of all. Alison and Matt are able to think in ways that move the needle and produce great copy. They write in a range of styles and are as comfortable with corporate as editorial. They exhibit a few traits that aren’t a given with great writers: They listen. They embrace good ideas regardless of where they originated. If you are lucky enough to need great copy and this team is available, you won’t be disappointed.”

Jennifer Jerde
Founder and Creative Director
Elixir Design