Alison Macondray
Co-founder, Queen Bee
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Alison acts as content strategist, producer, editor, and overall cat-herder of details at Alimat. She sees herself as a “midwife to genius” for the role she takes in helping clients clarify their story, gain the confidence to tell it, then shepherd it out into the world. She has over three decades’ experience shaping ideas, with deep roots in print and online media.
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Before co-founding Alimat, Alison spent seven-plus years at technology news pioneer WIRED News. As Managing Editor, Alison managed editorial processes for a busy newsroom with daily deadlines. As Managing Producer, she launched numerous new features, creating business opportunities while maintaining the site’s editorial integrity. As Publisher/GM, she oversaw all strategy, staffing, and operations. She helped shepherd the site through turbulent times, while staying true to WIRED’s mission. During her tenure, the site was nominated for 26 awards.
Prior to Wired News, Alison was a Senior Editor at PC World Online, Managing Editor at THE WEB Magazine Online (IDG), and Senior Associate Editor at CMP Media’s NetGuide Live. She got her start in literary book publishing at SF-based Mercury House and then Pantheon Books (a division of Random House), working closely with authors such as Anne Lamott, Gary Snyder, and Wendell Berry. She earned her BA in comparative literature at Occidental College with a year abroad in Paris (her Parisien slang is still chébran).
Alison’s understanding of stage presence was honed by 15 years of training as a dancer and musical theater performer, including six months performing Broadway show tunes on a cruise ship. An Oakland native, she lives in the Bay Area’s East Bay hills with Matt, where they often conduct West-Wing style “walk and talk” meetings in Wildcat Canyon (snappy dialogue included).
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Matt Clark
Co-founder, Creative Director
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Matt began his career in art, design and storytelling with his first set of crayons, but more formally with a BFA from The Cooper Union School of Art in NYC. After several years of agency work in New York and Switzerland he migrated West, landing at frog design and Astro Studios before striking out on his own. His extensive experience designing for diverse clientele keeps him abreast of the mediums and methods that make a story stick.
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While Design Director at frog, Matt helped integrate brand identity and graphic design into the company’s expanding client services strategy. Following a frog alumni, he joined the newly minted Astro Studios as Creative Director.
Following his studio/agency years, Matt set out as a consultant to broaden his experience with creative expression and storytelling. In the past decade he has worked in diverse capacities as a creative director, art director, designer, copywriter, editor, and illustrator.
Matt practices Zen meditation and Yama, a mash-up of yoga and martial arts. He also writes and illustrates children’s books and makes photographs that could be described as Ansel Adams meets Alex Grey.
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