The sale is the sample. A pioneer in the organic flavor industry has the proprietary ingredients big-food companies covet. Our pitch helps hook partners on their supply.
Since its ambitious founding out of CEO Donald Wilkes’ condo in 1993, Blue Pacific Flavors has grown to be a leader in the organic flavor industry. For Donald, “Farm to Flavor” isn’t just a catchy tagline. That “natural blueberry flavor” you see on a label? If BPF’s involved, it truly is natural, sourced direct from blueberry farmers.
The Pitch
Blue Pacific Flavors brought us in to help them craft a sales-pitch that’s equal to the quality and innovation of their product. Donald is a natural storyteller, with a highly refined visual style. However, BPF’s current sales deck was disjointed, with a busy, inconsistent style.
The flavor business is highly competitive, especially selling in to international big-food companies. Our goal: Convince potential customers that the world is going organic, that Blue Pacific Flavors has deep and proprietary expertise -- and that it’s a no-brainer to partner with them. It needed to be equal parts inspiration and reassurance.
Our Work
We conducted a deep audit of all their materials, extracting stories, anecdotes, and every aspect of their unique POV. We then re-crafted the entire pitch to maximize engagement, influence, and action. Talking point guidelines for each point help channel Donald’s natural charisma and storytelling chops into a set sequence: Enough guardrails to keep the pitch on track, with leeway to pivot as needed.
We emphasized BPF’s deep heritage in the industry, and handed-down institutional knowledge Donald got from his father. We wanted the style to be highly visual, an evocative blend of farm-to-flavor goodness, integrated with a vintage-label style that’s part of the BPF brand. Big, bold stats against evocative imagery keep things simple and engaging, letting Donald and other salespeople riff of the slide. (Sample slides below.)
Nailed It
The first time Donald delivered the new pitch, he wrote: “I really think it was the best presentation we have ever done -- it truly solidified our position as a leader, innovator and ideal development partner. Really elated with the results!”
It’s now a few years out from our initial work together, and Blue Pacific continues to use the deck for all major sales pitches. We’ve modified it over time, customizing the deck for other salespeople within the company, as well as adding new features as the story (and their business) continues to evolve.
Project: B2B Sales Pitch
Client: Blue Pacific Flavors
Services: Pitch strategy, presentation design, scriptwriting
“We have worked with Alimat for several years now, and they never disappoint. We regularly deliver high-stakes sales pitches and client presentations. Ours is a competitive industry and it’s important to stand out. Alimat turns informational sessions on our products and services into a compelling story -- presentations we use over and over. Matt has the ability to turn a simple bullet-point outline into a visual masterpiece that keeps the audience engaged. Alison is so on top of her game, keeping all our projects moving. Plus they are such good, smart, collaborative, down to earth people. I look forward to our conversations, and relish the successes we have generated together.”
Shiran Witt
Director of Marketing, Blue Pacific Flavors
 |
Presentation Design + Writing |
 |
Motista |
